The Renormalization of Smoking? E-Cigarettes and the Tobacco “Endgame”

Interesting article in the New England Medical Journal by Amy L. Fairchild, Ph.D., M.P.H., Ronald Bayer, Ph.D., and James Colgrove, Ph.D., M.P.H., December 18, 2013DOI: 10.1056/NEJMp1313940
Is the German translation of "endgame" "Endlösung"?